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The T-Case Training Method


In harmony with the most effective processes in adult learning, TIGI builds all training and development programs on "a case method."

In contrast to most business schools however, the T-Case®  (training case) is not a contrived pre-written document. Instead, we utilize a current account scenario, for each individual, as the context to apply the trained skills and abilities. In this way, near term reinforcement of the elements of the New Adaptive Selling™ (NAS™) is achieved.

For one of your current prospects, responsible salesperson will learn how to:

  • Discover the "hurt" of the customer-prospect, including the questioning to provoke the process.

  • Practice and experience the influencing process.

  • Build and deliver the questions that further the communication process.

  • Build the emotional-side and rational-side proof statements.

  • Apply these proof statements.

  • Apply the discipline of the C. O. F. TEST on the "hurt" and solution.

  • Enhance and Reinforce the forecasting process.

  • Develop a proficiency in identifying behavioral styles.

  • Effectively adapt to specific behavioral styles.
 
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