Three generations are re-shaping the way business is conducted today, yet the way in which they communicate could not be more different. Learn how to bridge the gap for greater effectiveness with TIGI's Intergenerational Influencing® Program.
Baby Boomers, Generation X, and Generation Y, together are re-shaping the landscape in business today. Each generation has its own perspective and reaction to requests for behavior change and influencing.
Both market leading and aspiring companies are challenged to manage the productivity of their business development activities; this is a problem complicated by generational differences.
Customer facing employees are also challenged by generational differences. How a Generation Y salesperson influences a Baby Boom Generation customer and vice-versa is significantly affected by basic differences in generational perspectives. Further, managers of a generationally diverse sales team must negotiate these differences as they attempt to achieve market performance goals.
Intergenerational Influencing® is an approach to improving business performance in a multi-generational marketplace. Participants in this multi-phase program learn how to develop Credibility, gain Conviction for action, and impart Knowledge in a generationally appropriate way. |
