When reviewing a case study, it is important to select the improvement criteria data sought. These criteria include:

• Demonstrating the Core Utility of your Solution.
  
  
• Capturing the value of Operational Efficiency generated by your Solution.
  
  
• Delivering tangible improvements to the Financial Performance to your customers.
  
  
• Shortening the Sales Cycle.
  
  
• Penetrating competitive accounts and regions.
  
  
• Influencing policy makers.
  
  
• Making customers resistant to competitive action.
  
  
• Winning group purchasing agreements.
  
  
• Developing advocacy in integrated customer networks.